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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
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- VerlagPenguin Books
- Erscheinungsdatum2015
- ISBN 10 0241209013
- ISBN 13 9780241209011
- EinbandTapa blanda
- Anzahl der Seiten112
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We Are All Weird
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Penguin Books Ltd 2015-09-24, London
(2015)
ISBN 10: 0241209013
ISBN 13: 9780241209011
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Buchbeschreibung paperback. Zustand: New. Language: ENG. Artikel-Nr. 9780241209011
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Buchbeschreibung Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9780241209011-GDR
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We Are All Weird : The Rise of Tribes and the End of Normal
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Penguin Books Ltd Sep 2015
(2015)
ISBN 10: 0241209013
ISBN 13: 9780241209011
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan Weird.Beliebers, Swifties, Directioners Weirder.Paleos, vegans, carb loaders, ovolactovegetarians Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses Why are we still acting like the masses even exist Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen 112 pp. Englisch. Artikel-Nr. 9780241209011
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We are All Weird
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ISBN 10: 0241209013
ISBN 13: 9780241209011
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Buchbeschreibung Zustand: New. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.We Are All Weird is Seth Godin s cult classic on celebrating (and marketing to) . Artikel-Nr. 37121925
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