Business for Punks: Break All the Rules – the BrewDog Way - Hardcover

Watt, James

 
9780241202890: Business for Punks: Break All the Rules – the BrewDog Way
Hardcover
ISBN 10: 0241202892 ISBN 13: 9780241202890
Verlag: Portfolio Penguin, 2015

Inhaltsangabe

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

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Über die Autorin bzw. den Autor

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

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Verlag
Portfolio Penguin
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0241202892
ISBN 13 
9780241202890
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
M.E.G Cards & Gifts
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paula@megcards.com

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