Light and Shoot 50 Fashion Photos

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9780240817224: Light and Shoot 50 Fashion Photos

Have you ever wondered what it really takes to be a fashion photographer? Want to learn what the pros do in the field on a daily basis to create compelling, artistic, iconic fashion imagery? Then this is the book for you!  With a focus on lighting, Light and Shoot takes 50 truly amazing fashion photos and tells the budding fashion photographer how each was created. First is the equipment "must-haves." Next are lessons on how to integrate make-up and lighting. From there, you will learn how to shoot for the three main outlets: catalogue, editorial, or advertising. From beautiful photos and lighting diagrams to the photographer's thoughts behind the photos, to a snapshot that shows what camera, ISO, shutter speed etc. were used, this book will give you the tools you need to light and shoot your own fashion photos.

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Amazon Exclusive: A Letter from Chris Gatcum, author of Light and Shoot 50 Fashion Photos

Chris Gatcum

Dear Amazon Readers,

Fashion is one of photography's fastest moving genres, reflecting an industry that by its very nature needs to reinvent itself on a continual basis. As a result, fashion photography is also one of the most exciting and "open" genres, offering a much greater opportunity for creative expression and experimentation than many of the other subjects we are likely to turn our lenses on. However, ideas and inspiration don’t necessarily "just happen." It is often the case that looking at other people's work will spark something, whether it's a certain way in which someone has been lit, the overall styling or "mise en scene," or something else altogether.

With this in mind, my aim with this book was simple: to collect and present a selection of stunning fashion images that would be guaranteed to inspire, regardless of whether they came from world-renowned professionals such as Miles Aldridge, Raul Higuera, Perou, or Rankin, or were produced by relatively "unknown" image-makers. This search has taken me around the globe (at least in terms of internet travel), calling in on both established names and relative newcomers.

But this is far more than a diverse showcase of exceptional photographs. The photographers involved have also taken the time to explain how they went about creating their image(s). This willingness to share what are in some instances "trade secrets" is what I feel sets this book apart from its peers, and it is something for which I am deeply grateful. So thank you to everyone featured for agreeing to play a part in this project. It wouldn't have happened without you. Thanks also to you, the reader. I hope this book helps you in some way, no matter how small.

--Chris Gatcum

About the Author:

Gavin Stoker is a freelance photography journalist, editor, and co-owner of the online buyers guide, and a co-director of creative agency US3 Media. Having spent over a decade working for a number of print and online photography magazines, Gavin has established his reputation as a writer and interviewer, producing features on a wide range of leading international photographers.

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