Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs.
Key industry insight for both the new and experienced artist managers Exclusive planning and management tools Successful career strategies for managers and the artists they manage Fully cited text from literature, personal interviews, and personal experience of the author. Career and business planning for the artist manager including fully detailed and exclusive career plan template for an artist
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Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.
Artist Management for the Music Business 2nd Edition provides key industry insight for both new and experienced artist managers, plus exclusive planning guidance, current management tools, and successful career strategies for managers and the artists they manage.
You will learn to prepare yourself for a career in artist management and become skilled with the tools to coach, lead, organize time, manage finance, market an artist, and carve out the successful career path for both yourself and your clients.
The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals.
Praise for the first edition
"I think this is a great book, and currently it is the only book of its kind that completely meets the objectives of a college-level artist management course textbook." Kai Thietje, Course Director, Full Sail University
"I know young managers who should own this book." Wayne Patton, former Senior VP of Music Publishing for CBS and SBK
This is essential reading for managers, students, and artists in the music business.
Updated information including a directory of artist management companies is available at the book s companion website, www.artistmanagementonline.com.
|Artist Management for the Music Business 2nd Edition provides key industry insight for both new and experienced artist managers, plus exclusive planning guidance, current management tools, and successful career strategies for managers and the artists they manage.
You will learn to prepare yourself for a career in artist management and become skilled with the tools to coach, lead, organize time, manage finance, market an artist, and carve out the successful career path for both yourself and your clients.
The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals.
Praise for the first edition
"I think this is a great book, and currently it is the only book of its kind that completely meets the objectives of a college-level artist management course textbook." Kai Thietje, Course Director, Full Sail University
"I know young managers who should own this book." Wayne Patton, former Senior VP of Music Publishing for CBS and SBK
This is essential reading for managers, students, and artists in the music business.
Updated information including a directory of artist management companies is available at the book s companion website, www.artistmanagementonline.com.
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