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Book by Byrne Bill Braha Yael
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"In their book Creative Motion Graphic Titling for Film, Video and the Web, Braha and Byrne, both successful motion graphics artists and educators, treat titles as part of the greater story telling process. Their approach to title design is logical and intuitive; by first laying out the role of titles, they explore the history of title design and provide aesthetic context to design choices. This well laid-out text guides the reader in creating graphics according to current trends and professional practice. Creative Motion Graphics Titling for Film, Video and the Web is a must-read for anyone who wants to hone their digital design skills!" - Andrea Moore Paldy, co-author, Exploring Motion Graphics
?"Yael and Bill demystify and bridge the gap of motion graphics for ALL. They bring together a practical blend of the current best practices and techniques, wrap them in a fun and well-told historical context, and give us simple steps that make it easy to comprehend the ever-evolving digital landscape." - M W Leifer, CEO & Cultural Anthropologist, guerilla PR
"Having been a huge fan of movie titles and graphics since I was very young, this book instantly stirred my imagination, and will now inform the way I see everything that involves fonts, titles, or motion graphic design. The examples and tutorials are extremely useful, and the depth of history provided is a testament to the skill and experience of the book's authors. I'm confident this book is destined to become a must-have reference for professional designers, students, and enthusiasts alike. I know my copy will never be far from hand, with lot's of notes in the margins." - Spencer Nilsen, President & Creative Director, Ex'pression College for Digital Arts
"Unequivocal "ABC's" of title sequence design. Thorough and detailed, with revealing discussions by industry leading pundits." - John Schroeder, Art Director, Comcast Sportsnet California
"Easily one of the best books I've read thus far, Creative Motion Graphic Titling is very informative and, quite simply, a fantastic read. Even if you do not have an interest in title design, as digital artists there is alot that can be gained from this particular book. In fact, I found this book to be quite unique, not only by its very topic, but in what it contains in support of the topic."--Renderosity.comReseña del editor:
Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.
Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.
Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
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Buchbeschreibung Taylor & Francis Ltd Sep 2010, 2010. Taschenbuch. Zustand: Neu. Neuware - Today's title sequences have come to rival commercials and music videos as the leading indicator of contemporary visual style--we see this type of art form on the big screen, on TV in the form of commercials and show openings, on the web as animated graphics, website intros and designs, and even in some corporate logos and print ads. Over the years, the craft of titling has flourished to where it is now a standard for today's new films, shows, and websites to feature eye-grabbing, emotion-invoking titles and typography. This book shows readers how to create these inspired title sequences for movies, TV, and the web. Essential concepts are conveyed through beautiful 4-color images, case studies, and interviews with professionals, and then demonstrated in the dozens of tutorials throughout the book. Readers can then practice their own techniques with the project files on the DVD. 410 pp. Englisch. Artikel-Nr. 9780240814193