Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design

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9780240814193: Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design

Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time.

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

 

 

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From the Back Cover:

Captivate your audience and enhance your storytelling with this tutorial based 4-color book, featuring dozens of solutions to your titling needs. Case studies and interviews with the pros lend cutting insight and lessons learned that will have you creating inspired title sequences in no time.

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence.

Chapters on the essentials of typography, history of title sequences, color, lighting and cinematography, teach you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Learn the theories, and then use the tutorials to put them into practice.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included three titling chapters from other Focal Press books, with specific instructions on titling within certain software applications.

Features:

*Dozens of step-by-step tutorials allow you to produce creative, professional-standard title sequences for video and web media projects *Provides essential lessons on using sound in titles, editing titles, as well as effective use of typography *Included DVD provides project files and sample clips to work with, to master the skills from the book

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

About the Author:

Yael Braha (B.A. in Graphic Design, M.F.A. in Cinema) is the Director of Motion Graphics Design Program at Ex'pression College for Digital Arts, where she teaches Title Design, Advertising, and Music Video Classes. She has created web design, motion graphics, film, video, and print design work for over 16 years for clients such as Ferrari, RAI, KQED, CBS, NBC, G4, and PBS. She is an Apple Certified Trainer in Final Cut Pro, Motion, and Color.


Bill Byrne is a multimedia digital artist whose work has been exhibited internationally. His visual and sound art focuses on building surrealistic, organic worlds. He makes digital-photomontage-based prints, animated installations and conceptual sound art podcasts. He performs experimental electronic music with a laptop, Game boy and circuit bent toys with his wife Suzanne as The Painful Leg Injuries. They have recently performed at Make magazine's Maker Faire in Austin. On November 14th 2007 he was the invited speaker at Bloomfield College in New Jersey discussing his career as a fine artist and professional designer. Prints of his digital photomontage were chosen to be in Arts and Science Collaborators Digital exhibitions in 2001, 2002, and 2004. His image The Flowering was published in the October 2005 issue of Wired magazine. His article Wii Will Rock You was published in Make magazine's issue #14 (Spring 2008). As well as making art, Bill is also a professional motion graphics designer and editor for television and film. He has worked with clients such as Electronic Arts, NBC, Tiffany & Co., ABC Sports, ESPN, Panasonic, Snickers and RCA Records. His film projects include the title sequence and special effects for the independent feature Red Doors (winner, best narrative feature, Tribeca Film Festival 2005). He has also directed and animated the video for "All About House Plants” for the DVD project, Addendum by the band One Ring Zero. Bill has also been involved in education for a number of years. From 2004 to 2007 he was a professor of Digital Filmmaking at the Katharine Gibbs School in New York. He is now the academic director of the Media Arts and Animation, Visual Effects and Motion Graphics, Game Art and Design and Digital Filmmaking and Video Production departments at The Art Institute of Austin. Bill is a graduate from New York's School of Visual Arts Master of Fine Arts in Photography and Related Media. Bill is an Adobe Certified Expert in Photoshop CS3. He lives with his wife, Suzanne in Austin, Texas.

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Yael Braha
Verlag: Taylor & Francis Ltd Sep 2010 (2010)
ISBN 10: 0240814193 ISBN 13: 9780240814193
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Buchbeschreibung Taylor & Francis Ltd Sep 2010, 2010. Taschenbuch. Buchzustand: Neu. Neuware - Today's title sequences have come to rival commercials and music videos as the leading indicator of contemporary visual style--we see this type of art form on the big screen, on TV in the form of commercials and show openings, on the web as animated graphics, website intros and designs, and even in some corporate logos and print ads. Over the years, the craft of titling has flourished to where it is now a standard for today's new films, shows, and websites to feature eye-grabbing, emotion-invoking titles and typography. This book shows readers how to create these inspired title sequences for movies, TV, and the web. Essential concepts are conveyed through beautiful 4-color images, case studies, and interviews with professionals, and then demonstrated in the dozens of tutorials throughout the book. Readers can then practice their own techniques with the project files on the DVD. 410 pp. Englisch. Artikel-Nr. 9780240814193

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