Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that you have developed for effective project planning, collaboration, visual communication, and graphic design.
Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains you in the principles and skill sets common to all forms of digital media production, enabling you to create successful, engaging content, no matter what tools you are using.
Companion website features a wealth of web resources, illustrations, and video tutorials demonstrating the key techniques presented in the book.
Improve projects with core principles of visual communication and graphic design Learn necessary strategies for project planning, organization, and asset managment Understand the intricacy of design and production workflows Effectively navigate postproduction and the distribution of multimedia content Utilize the companion web site video tutorials and links to go along with each of the chapters
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Dr. Vic Costello is an Associate Professor in the School of Communications at Elon University, where he has taught numerous courses in multimedia production since 2001. He has worked in broadcast management, corporate communications, and as a freelance technical director, video producer, and creative consultant for live-events, and awards shows. Dr. Costello is a long-standing member of the Broadcast Education Association (BEA) and has served as both Producer and Chair of the BEA Festival of Media Arts.
Norman Youngblood has been teaching courses on web design and interactive media since 2001 and has a background in information technology. He is an assistant professor in the Department of Communication & Journalism at Auburn University and the co-director and co-founder of a new university usability and communication research laboratory.
Susan A. Youngblood teaches both graduate and undergraduate web development at Auburn University's Department of English in the Master of Technical and Professional Communication (MTPC) program. Her classes emphasize research-based best practices for design, accessibility, and usability testing. She helped plan the layout of Auburn's Instruction in Design, Evaluation, and Assessment (IDEA) lab-used mostly for teaching usability testing-and consulted on the installation of Auburn's new research-oriented usability and focus-group lab. She teaches students to be advocates not only for end users but also for their colleagues and clients who have to maintain the sites that they create. Susan's research interests include competing communication needs in online environments, usability, and web accessibility. Her work has appeared in Journal of Business and Technical Communication, Journal of Technical Writing and Communication, and in the edited collection Handbook of Research on Virtual Workplaces and the New Nature of Business Practices, edited by Pavel Zemliansky and Kirk St. Amant.
Dr. Vic Costello is Associate Professor in the School of Communications at Elon University, where he has taught numerous courses in multimedia production since 2001. He has worked in broadcast management, corporate communications, and as a freelance technical director, video producer, and creative consultant for live events and awards shows. Dr. Costello is a longstanding member of the Broadcast Education Association (BEA) and has served as both Producer and Chair of the BEA Festival of Media Arts.
Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that professionals have developed for effective project planning, multimedia design, and digital content creation.
Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations explains the principles and skill sets common to all forms of digital media production, enabling you to create successful, engaging content, no matter what tools you are using.
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