Creating Flash Advertising: From Concept to Tracking. Microsites, Video Ads and More - Softcover

Fincanon, Jason

 
9780240809496: Creating Flash Advertising: From Concept to Tracking. Microsites, Video Ads and More
Softcover
ISBN 10: 0240809491 ISBN 13: 9780240809496
Verlag: Butterworth-Heinemann, 2007

Inhaltsangabe

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:
Mastering the myriad of ad specs, deadlines, quality and version control issues
Creating ads that balance campaign goals with design constraints
Preparing and building ads with team and QC standards
Using forms and data in ads without file bloat
File optimization techniques for swf files
3rd party rich media technologies that transcend the 30k banner
Trafficking and tracking ads for impressions, interactions, clicks, and conversions
Using ActionScript to save development time and implement team standards
Published projects developed with the practices and AS code presented in the book are available on the companion website Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects
Author is a senior multimedia developer with one of the nation's largest advertising agencies.
Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site

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Über die Autorin bzw. den Autor

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

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Verlag
Butterworth-Heinemann
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0240809491
ISBN 13 
9780240809496
Einband
Taschenbuch
Anzahl der Seiten
256
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Verantwortliche Person
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