Full-Service Radio: Programming for the Community (Electronic Media Guide) - Softcover

Halper, Donna L.

 
9780240800837: Full-Service Radio: Programming for the Community (Electronic Media Guide)

Inhaltsangabe

Based on many years of experience and interviews with professionals, this book offers an insight into the development, goals and structure of radio's oldest format. Full service radio makes a dramatic impact on the lives of its listeners and holds dominant positions in many markets.

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