Writing for Corporate Video - Softcover

Inhaltsangabe

Corporate videos stand or fall on the quality of their scripts. Yet the virtues of a solid basis for the whole video process are often ignored. This book aims to provide comprehensive guidance, to both the writer experienced in other media and the beginner, on developing, improving and strengthening video scripts. Having first assessed the writer's role, the book identifies and analyzes the core principles of effective videos. It then takes the reader in detail through the key script stages: from the brief by the client through the initial structuring to the finished product. Particular attention is paid to the spoken-word elements of video scripting, and the ways in which each video can be made both memorable and individual. The emphasis throughout is on writing as a practical craft skill. Examples to underline each point are drawn from a wide variety of sources, and sections of real scripts included when appropriate.

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