Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing) - Hardcover

Liedtka, Jeanne; Salzman, Randy; Azer, Daisy

 
9780231179522: Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing)
Hardcover
ISBN 10: 0231179529 ISBN 13: 9780231179522
Verlag: Columbia Univers. Press, 2017

Inhaltsangabe

Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies - and provide a practical roadmap for readers to implement these tools.

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Über die Autorin bzw. den Autor

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.

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Verlag
Columbia Univers. Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0231179529
ISBN 13 
9780231179522
Einband
Gebundene Ausgabe
Anzahl der Seiten
352
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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