Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) - Hardcover

Rogers, David L.

 
9780231175449: Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
Hardcover
ISBN 10: 0231175442 ISBN 13: 9780231175449
Verlag: Columbia University Press, 2016

Inhaltsangabe

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

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Über die Autorin bzw. den Autor

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

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Verlag
Columbia University Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0231175442
ISBN 13 
9780231175449
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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