The Designing for Growth Field Book: A Step-by-Step Project Guide - Softcover

Liedtka, Jeanne; Ogilvie, Tim; Brozenske, Rachel

 
9780231164672: The Designing for Growth Field Book: A Step-by-Step Project Guide
Softcover
ISBN 10: 023116467X ISBN 13: 9780231164672
Verlag: Columbia University Press, 2014

Inhaltsangabe

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

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Über die Autorin bzw. den Autor

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.

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Verlag
Columbia University Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
023116467X
ISBN 13 
9780231164672
Einband
Taschenbuch
Anzahl der Seiten
133
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Verantwortliche Person
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