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Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) - Softcover

Duggan, William

 
9780231160537: Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
Softcover
ISBN 10: 0231160534 ISBN 13: 9780231160537
Verlag: Columbia Univers. Press, 2014

Inhaltsangabe

William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

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Über die Autorin bzw. den Autor

William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business.

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Verlag
Columbia Univers. Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0231160534
ISBN 13 
9780231160537
Einband
Taschenbuch
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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