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Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing) - Hardcover

Duggan, William

 
9780231160520: Creative Strategy: A Handbook for Innovation (Columbia Business School Publishing)
Hardcover
ISBN 10: 0231160526 ISBN 13: 9780231160520
Verlag: Columbia University Press, 2012

Inhaltsangabe

William Duggans 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. Thats how innovation really happens. He explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step - a search for past examples - takes you beyond your own brain to a what-works scan of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation.

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Über die Autorin bzw. den Autor

William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition, was named Best Strategy Book of the Year by Strategy+Business.

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Verlag
Columbia University Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0231160526
ISBN 13 
9780231160520
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
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Verantwortliche Person
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