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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) - Hardcover
Inhaltsangabe
Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.
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Über die Autorin bzw. den Autor
Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.
Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.
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Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Good. Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Artikel-Nr. 00099169702
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Beispielbild für diese ISBN
Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
Gebraucht
Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Very Good. Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Artikel-Nr. 00099066530
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Beispielbild für diese ISBN
Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
Gebraucht
Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Fair. Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Artikel-Nr. 00105354283
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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
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Columbia Business School Publishing (edition ), 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Designing for Growth: A Design Thinking Tool Kit for Managers
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Columbia Business School Publishing, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0231158386I3N01
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Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia Business School Publishing, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0231158386I3N00
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Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia Business School Publishing, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0231158386I3N00
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Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia Business School Publishing, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0231158386I3N00
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Designing for Growth: A Design Thinking Tool Kit for Managers
Verlag:
Columbia Business School Publishing, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0231158386I3N00
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Designing for Growth : A Design Thinking Tool Kit for Managers
Verlag:
Columbia University Press, 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381
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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 6259727-6
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