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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising - Hardcover

Dru, Jean-Marie

 
9780230600690: How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Hardcover
ISBN 10: 0230600697 ISBN 13: 9780230600690
Verlag: Palgrave Macmillan, 2007

Inhaltsangabe

Traces the rise of a forefront international ad agency, revealing how the company's use of disruption-based campaigns promoted their successes and how their strategies have been adopted by other top companies including Nissan, Adidas, and Apple. 20,000 first printing.

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Über die Autorin bzw. den Autor

Jean-Marie Dru was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0230600697
ISBN 13 
9780230600690
Einband
Gebundene Ausgabe
Anzahl der Seiten
233
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Verantwortliche Person
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