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Strategic Management: Classic Edition - Hardcover

Ansoff, H.

 
9780230525481: Strategic Management: Classic Edition
Hardcover
ISBN 10: 0230525482 ISBN 13: 9780230525481
Verlag: Palgrave Macmillan, 2007

Inhaltsangabe

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

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Über die Autorin bzw. den Autor

H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0230525482
ISBN 13 
9780230525481
Einband
Gebundene Ausgabe
Anzahl der Seiten
266
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