Global Innovation Management: A Strategic Approach - Softcover

Westland, J. Christopher

 
9780230524910: Global Innovation Management: A Strategic Approach

Inhaltsangabe

Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return.
It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/westland/index.asp

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

J. Christopher Westland is Professor and Head of the Department of Information and Decision Sciences at the University of Illinois at Chicago. He has professional experience in the US as a certified public accountant and as a consultant in information services in the US, Europe, Latin America and Asia.

Von der hinteren Coverseite

Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return.
It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/westland/index.asp

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.