Using case examples, this book will explore the alternative perspectives on strategy and assess their usefulness and relevance in today's environment
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In an increasingly complex world where ambiguity and uncertainty are the new norms, economic-based strategic thinking is failing to deliver the solutions that are needed.
The New Strategic Landscape: Innovative Perspectives on Strategy is an exciting, new collection of perspectives on strategy which are informed by different areas of research, theory and practice beyond economics. Encompassing a diverse range of opinions and insights on strategy, this book breaks down the boundaries between theory and practice, it opens up a rich new territory of strategic ideas to explore, and shows the way to solutions that are more relevant to the world we face today.
JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE.
This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these.
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