Verwandte Artikel zu Luxury Strategy in Action

Luxury Strategy in Action - Hardcover

 
9780230354548: Luxury Strategy in Action
Hardcover
ISBN 10: 0230354548 ISBN 13: 9780230354548
Verlag: Palgrave Macmillan, 2011

Inhaltsangabe

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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Über die Autorin bzw. den Autor

Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble – France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry.

Ivan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0230354548
ISBN 13 
9780230354548
Einband
Gebundene Ausgabe
Anzahl der Seiten
219
Herausgeber
Hoffmann J., Coste-Manière I.
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