WE FIRST: How Brands and Consumers Use Social Media to Build a Better World - Softcover

Mainwaring, Simon

 
9780230341630: WE FIRST: How Brands and Consumers Use Social Media to Build a Better World
Softcover
ISBN 10: 0230341632 ISBN 13: 9780230341630
Verlag: St. Martins Press-3PL, 2012

Inhaltsangabe

Named Strategy + Business best marketing book of 2011

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

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Über die Autorin bzw. den Autor

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger for Fast Company.

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Verlag
St. Martins Press-3PL
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0230341632
ISBN 13 
9780230341630
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Deutschland

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