Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World - Hardcover

Seitel, Fraser P.; Doorley, John

 
9780230338333: Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Hardcover
ISBN 10: 023033833X ISBN 13: 9780230338333
Verlag: Macmillan Education, 2012

Inhaltsangabe

Demonstrates how to use the power of good public relations to get new customers and protect a reputation in today's media-saturated world, outlining case studies from such high-profile companies as Johnson & Johnson and BP to share lessons in areas ranging from idea launching and research to traditional media and behaving with dignity.

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Über die Autorin bzw. den Autor

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations, which is used in universities worldwide and has sold over a million copies in eleven editions.

John Doorley is the founding academic director of the Master of Science in Public Relations degree program at New York University. He also founded and directs the Academy for Communication Excellence and Leadership at Johnson & Johnson, with multiple course offerings in the United States, Europe, and Asia. Until 2000, Doorley was head of corporate communication at Merck & Co., which was named America's Most Admired Company. He has been the chief speechwriter for CEOs of major firms and copyrighted a program to help firms manage their reputations.

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Verlag
Macmillan Education
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
023033833X
ISBN 13 
9780230338333
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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