Media Economics: 7 (Key Concerns in Media Studies) - Softcover

Cunningham, Stuart

 
9780230293229: Media Economics: 7 (Key Concerns in Media Studies)
Softcover
ISBN 10: 0230293220 ISBN 13: 9780230293229
Verlag: Palgrave, 2015

Inhaltsangabe

This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of contending economic approaches in understanding how the media operates today.

Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.

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Über die Autorinnen und Autoren

Stuart Cunningham is Distinguished Professor of Media and Communication at Queensland University of Technology, Australia.

Terry Flew is Professor of Media and Communication in the Creative Industries Faculty at Queensland University of Technology, Brisbane, Australia.

Adam Swift is a Research Fellow at Queensland University of Technology, Australia.

Von der hinteren Coverseite

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.

In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

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Verlag
Palgrave
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0230293220
ISBN 13 
9780230293229
Einband
Tapa blanda
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar