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Sales Management: A multinational perspective - Softcover

Guenzi, Paolo

 
9780230245952: Sales Management: A multinational perspective

Inhaltsangabe

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/sales-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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Über die Autorinnen und Autoren

PAOLO GUENZI is Director of Sales Management Courses and Associate Professor of Corporate Economics and Management at Bocconi University, Italy.

SUSI GEIGER is Senior Lecturer at Quinn School of Business, University College Dublin, Ireland.

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