Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Very Good. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Artikel-Nr. 00098755707
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Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 0230104746-8-1-29
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Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 4210320-6
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP63972470
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age): Integrated Communications Planning in a Digital Era This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780230104747
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Paperback. Zustand: Very Good. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003992158
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Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 4210320-6
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Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: As New. : En el panorama mediático actual, que evoluciona rápidamente, es crucial que los profesionales del marketing integren las últimas herramientas de comunicación en una estrategia integral para impulsar el crecimiento de sus marcas. Antony Young, experto en medios y marcas, explora cómo los profesionales del marketing más innovadores están abordando este desafío, obteniendo resultados sin precedentes. El libro examina el futuro de la publicidad en los medios tradicionales, cómo maximizar el impacto de los medios digitales y la importancia de emplear vehículos de medios no tradicionales, como el marketing, las relaciones públicas, el entretenimiento de marca y la colocación de productos. EAN: 9780230104747 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Brand Media Strategy Autor: Antony Young Editorial: Palgrave Macmillan Idioma: en Páginas: 256 Formato: tapa blanda. Artikel-Nr. Happ-2022-11-16-193cdcea
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