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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette - Hardcover
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- VerlagUniversity of Chicago Press
- Erscheinungsdatum2021
- ISBN 10 022679413X
- ISBN 13 9780226794136
- EinbandTapa dura
- Anzahl der Seiten392
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Pushing Cool
Verlag:
University of Chicago Press 2022-01-11, Chicago |London
(2022)
ISBN 10: 022679413X
ISBN 13: 9780226794136
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Buchbeschreibung hardback. Zustand: New. Language: ENG. Artikel-Nr. 9780226794136
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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Verlag:
University of Chicago Press
(2021)
ISBN 10: 022679413X
ISBN 13: 9780226794136
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Hardcover
Anzahl: 2
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Buchbeschreibung Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9780226794136-GDR
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Verlag:
The University Of Chicago Press Nov 2021
(2021)
ISBN 10: 022679413X
ISBN 13: 9780226794136
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Buchbeschreibung Buch. Zustand: Neu. Neuware - 'In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose menthol brands Pushing Cool covers the contentious history of the menthol cigarette. It is a story steeped in racial and gendered marketing and revealing of the 'endless inventiveness of capitalism.' This is the first book to tell the menthol story, and in doing so illuminates broader stories of race, gender, consumerism, and the (scientific ) shaping of preferences and tastes by business in modern America. Pushing Cool dives deep into the ways in which systemic disparities across race are fostered by targeted consumer marketing, among other things. Ten years ago, when Congress banned flavored cigarettes as illegitimate enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Although menthol smoking first emerged in the twentieth century having little to do with race, today Black smokers overwhelmingly smoke menthol brands such as Kool, Salem, and Newport, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. But menthols escaped the ban and remain legal largely because of the effort of several powerful Black Congressmen. To ban menthols, they insisted, was discriminatory against Black preferences. In five chapters spanning a century, Pushing Cool reveals how this story of Black affinity with menthol was crafted-how tobacco companies, social researchers, and marketers, as well as Black lawmakers and civic groups like the NAACP, helped the industry create a powerful narrative that has withstood efforts to ban menthol smoking to this day'. Artikel-Nr. 9780226794136
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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Verlag:
The University of Chicago Press
(2021)
ISBN 10: 022679413X
ISBN 13: 9780226794136
Neu
Hardcover
Anzahl: 2
Anbieter:
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Buchbeschreibung Zustand: New. Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted-and how the industry s disturbingly powerful narrative has endured to this day.Über den AutorKeith Wailoo. Artikel-Nr. 456198187
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