Westerners have long imagined the Himalayas as the world’s last untouched place and a repository of redemptive power and wisdom. Beatniks, hippie seekers, spiritual tourists, mountain climbers—diverse groups of people have traveled there over the years, searching for their own personal Shangri-La. In Far Out, Mark Liechty traces the Western fantasies that captured the imagination of tourists in the decades after World War II, asking how the idea of Nepal shaped the everyday cross-cultural interactions that it made possible.
Emerging from centuries of political isolation but eager to engage the world, Nepalis struggled to make sense of the hordes of exotic, enthusiastic foreigners. They quickly embraced the phenomenon, however, and harnessed it to their own ends by building tourists’ fantasies into their national image and crafting Nepal as a premier tourist destination. Liechty describes three distinct phases: the postwar era, when the country provided a Raj-like throwback experience for rich Americans; Nepal’s emergence as an exotic outpost of hippie counterculture in the 1960s; and its rebranding into a hip adventure destination, which began in the 1970s and continues today. He shows how Western projections of Nepal as an isolated place inspired creative enterprises and, paradoxically, allowed locals to participate in the global economy. Based on twenty-five years of research, Far Out blends ethnographic analysis, a lifelong passion for Nepal, and a touch of humor to produce the first comprehensive history of what tourists looked for—and found—on the road to Kathmandu.
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Taschenbuch. Zustand: Neu. Neuware - Far Out charts the history of Western countercultural longing for Nepal that made the country, and Kathmandu in particular, a premier tourist destination in the twentieth century. Anthropologist and historian Mark Liechty describes three distinct phases: the immediate post-war era when the country provided a Raj-like throwback experience for rich foreigners (mainly Americans), Nepal s emergence as the most exotic outpost of hippie counterculture in the 1960s and early 70s, and, finally, the Nepali state s rebranding of itself as an adventure destination from the 1970s on. Liechty is attuned to how the dynamics of mid-twentieth century globalizationthe Cold War and shifting international relations, modernization and development ideologies, the rise of consumerist middle classes, increased mobility and the birth of mass tourism, and emerging global youth counterculturesdrew Nepal into the web of geopolitical, economic, and sociocultural transformations that shaped the modern world. But Liechty doesn t want to tell the story of tourism as something that just happened to Nepalis. He shows how Western projections of Nepal as an isolated place inspired creative Nepali enterprises and paradoxically gave locals the opportunity to participate in the highly coveted global economy. The result is a readable cultural history of a place that has been in many ways defined by a (sometimes bizarre) cultural encounter. The author s lifelong interest in Nepal and his almost twenty-five years of research make his account both sophisticated and empathicbut not without a touch of humor.'. Artikel-Nr. 9780226428949
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