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"Applying a screenwriting scientist's eye to everything from the Gettysburg Address to the discovery of DNA to global climate change, Olson shows how closely the principles of great narrative can match up with the scientific process. More important, he lays out in clear, specific steps what scientists can do to bridge the unnecessary but persistent gap between good science and good story. The results ought to be of enormous benefit to both science and the public."--David H. Freedman, contributing editor, The Atlantic "Olson brings the mind of a scientist to the search for structure within narrative which he has now codified for the mass communicator. His new book on narrative provides simple, powerful templates that are widely applicable."--Nancy Duarte, CEO, Duarte, Inc., and best-selling author "The ultimate science story coach."--Andrew Revkin "New York Times " "Though Olson argues that the centrality of narrative is universal and timeless (he is good at invoking Aristotle and Hegel in his support), one of his best points is that, in the wake of the knowledge explosion and the digital onslaught, we need the simplifying effects of story more than ever to cope with the problem of massive information overload. Olson's own writing is itself a model of how to cut through today's cognitive clutter: he's audacious and unafraid to be provocative, qualities that made it easy for me to read his book straight through at a sitting.'--Gerald Graff, author of Clueless in Academe "Olson presents useful narrative techniques that scientists at various career stages could easily implement. The speed with which scientists can hope to achieve narrative proficiency using the tools in the book is one of its remarkable strengths and a testament to Olson's straightforward advice."--Science "Olson argues that narrative skill is central not just to science communication but also to research reportage, preventing false positives, yawn-worthy delivery and more."--Nature "Scientist-turned-filmmaker Randy Olson makes a bold claim: scientists cannot adequately explain their own work. He attributes all of the issues facing science communication today--false positives, an uninterested public, and unapproved grant proposals--to scientists' lack of narrative intuition. Rather than turn to the humanities for help, Olson suggests scientists learn from the true masters of storytelling--Hollywood filmmakers. His latest book examines the age-old divide between sciences and the humanities, as well as the new adversarial relationship between science and film, which he says can save science." --Journal of Science Communication "If you've read the Dot Earth blog a lot, you know I'm a fan of the ultimate science-as-story coach, Randy Olson, who left a tenured job teaching marine biology to make provocative films on science controversies and then write, and write, and write about connecting science to society through storytelling. His new book, Houston, We Have a Narrative, is the ultimate distillation of his communication philosophy, which is to be relentlessly, even recklessly, creative (avoiding 'the nerd loop' at all costs) while hewing rigorously to a template that has roots in Aristotle and Hegel and runs through every South Park episode."--Andy Revkin "New York Times " "From Aristotle to South Park, Randy Olson has mined story-telling wisdom through the ages to develop this funny, helpful guide for scientists who want to meld minds with the rest of the human race. He shows why scientists need to tell stories, and then he shows them how to do it."--Carl Zimmer, author of Parasite RexReseña del editor:
Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.
That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated.
Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.
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Buchbeschreibung Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M0022627084X-V