Reputation Analytics: Public Opinion for Companies - Hardcover

Diermeier, Daniel

 
9780226029627: Reputation Analytics: Public Opinion for Companies
Hardcover
ISBN 10: 022602962X ISBN 13: 9780226029627
Verlag: University of Chicago Press, 2023

Inhaltsangabe

A scientific approach to corporate reputation from the field’s leading scholar.

Public opinion is a core factor of any organization’s success―and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

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Über die Autorin bzw. den Autor

Daniel Diermeier is the Chancellor of Vanderbilt University, having previously served as Provost of the University of Chicago. His works include Reputation Rules, among others.

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Verlag
University of Chicago Press
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
022602962X
ISBN 13 
9780226029627
Einband
Tapa dura
Anzahl der Seiten
496
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Verantwortliche Person
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