Communication in Society - Softcover

Communication in Society explores communication in a larger, social context. Alberts, Martin and Nakayama developed a skills-based framework, to give the reader what they need to communicate effectively as individuals and as members of society. With a combined seventy years of communication studies experience, the authors provide the reader with a deeper understanding of communication theories and skills along with guidance on applying these skills across various settings with a primary focus on interpersonal and small group communication, as well as public speaking.

 

• Incorporation of two key perspectives—(1) building personal communication skills, and (2) understanding communication within society—encourage students to be socially responsible in their communication, both as individuals and as members of society.
• “Building Your Communication Skills” boxes in each chapter give students the tools they need to utilize information immediately to improve their communication skills.
• “Communication in Society” boxes present social issues that frame communication, and ask students to think critically about how societal context frames the way their messages are interpreted and how they receive others’ communication messages. 
• “Did You Know?” boxes in each chapter highlight interesting aspects of communication and engage students in their personal areas of interest.
• “Visual Summaries” engage visual learners by using images to graphically illustrate and reinforce important concepts in each chapter—showing the relationship between interconnected elements.
• “It Happened to Me” vignettes feature real-life student experiences, which illustrate and clarify the application of chapter material and help students see how communication principles and theory can impact their lives.
• “Reflection Questions” throughout each chapter prompt students to stop and think about the important issues and concepts of communication within each chapter.
• Chapter Learning Objectives preview concepts and skills that students should strive to understand and master by the end of the chapter.
• Each chapter concludes by applying the topic addressed in the chapter to three core concepts—the application of the chapter content to the individual and society, a discussion of its ethical implications, and instruction in the specific skills students need to improve their communication effectiveness.
• Easy-to-access Communication Skills for Interview Success feature--located on the inside covers-- provides quick, practical information and advice that students can use in different kinds of employment interviews.