Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Softcover

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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/ e

Charles Marsh, University of Kansas

David W. Guth, University of Kansas

Bonnie Poovey Short, Short Solutions

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication. Rich with numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for teaching you to write successfully and strategically for various fields of business.

Features of the New Edition:

• Prepares you for success in multiple writing platforms including print, broadcast, and online/social media.
• Develops your skills and writing proficiency in a variety of strategic disciplines, including public relations, advertising, sales and marketing, and business communication.
• Broadens your understanding of how to use Social Media including blogs, podcasts, social networks, content communities and wikis to better prepare you for writing in the contemporary media environment.
• Features Tips for Visual Storytelling, a new section that includes specific strategies for designing and producing compelling visual stories for maximum audience understanding.
• Provides you with concise recipes, including examples and templates for each document, helping you write on deadline in or out of the classroom.

What reviewers are saying about Strategic Writing:

I believe that it offers students the perfect balance of relevant information and application.

- Susan Daria, University of Alabama

The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.

- Gary Ford, Webster University