Communication: Principles for a Lifetime: Principles for a Lifetime (Book alone) - Softcover

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Communication: Principles for a Lifetime, 3/e helps students see the relationships among various facets of communication by anchoring all discussion around five fundamental principles. Understanding that the challenge in any basic communication course is teaching students the myriad of skills, principles, and theories without overwhelming them, Beebe/Beebe/Ivy emphasize the following five key principles of communication throughout their book:

• Be aware of your communication with yourself and others.
• Effectively use and interpret verbal messages.
• Effectively use and interpret nonverbal messages.
• Listen and respond thoughtfully to others.
• Appropriately adapt messages to others.

New To This Edition

• A new emphasis on communication skills is linked with the trademark communication principles theme in the new end-of-chapter feature called “Principles for a Lifetime: Enhancing Your Skills.” A related figure, the Principles Pentagon, inside the front cover reinforces the theme.
• New and expanded coverage of technology and communication throughout looks at ways technology influences the way we communicate with others. Also, a new appendix features a discussion of mediated communication.
• A new emphasis on ethical communication includes expanded coverage in Chapter 6 and a newly revised interactive ethics feature, “Ethics and Communication.” This feature allows students to consider ethical scenarios and answer questions that reveal their own ethical views.
• A new feature in the Presentational Speaking section, “Developing Your Presentation Step by Step,” illustrates one student’s path through speech creation and delivery.

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