Public Relations Writing and Media Techniques: United States Edition - Softcover

Wilcox, Dennis L.

 
9780205418497: Public Relations Writing and Media Techniques: United States Edition
Softcover
ISBN 10: 020541849X ISBN 13: 9780205418497
Verlag: Pearson, 2004

Inhaltsangabe

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.

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Reseña del editor

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies?the Internet, Webcasting, etc.?and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
020541849X
ISBN 13 
9780205418497
Einband
Tapa blanda
Auflage
5
Anzahl der Seiten
592
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

Weitere beliebte Ausgaben desselben Titels

9780321070142: Public Relations Writing and Media Techniques

Vorgestellte Ausgabe

ISBN 10:  0321070143 ISBN 13:  9780321070142
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Softcover