Developing the Public Relations Campaign: A Team-Based Approach - Softcover

Bobbitt, Randy; Sullivan, Ruth

 
9780205359240: Developing the Public Relations Campaign: A Team-Based Approach
Softcover
ISBN 10: 0205359248 ISBN 13: 9780205359240
Verlag: Pearson, 2004

Inhaltsangabe

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process―the PIE chart― that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

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Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment.

This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process―the PIE chart―that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.

Features

  • Uses a service-learning approach that exposes students to worthy community causes and fits into most schools' existing service-learning programs.
  • Emphasizes the team project approach (compatible with the competitive agency model as well as other forms of team projects) helping students learn how to work in teams in class as well as in the real-world.
  • Offers one or more case studies per chapter, helping students learn from real-world examples.

      About the Authors

      Randy Bobbitt is an assistant professor at the University of North Carolina-Wilmington, where he directs the public relations program within the Department of Communication Studies. Prior to going to UNCW, he taught at Marshall University and the University of South Florida. He holds a PhD from Bowling Green State University.

      Ruth Sullivan is an assistant professor at the W. Page Pitt School of Journalism and Mass Communication at Marshall University, where she teaches courses in print journalism and public relations. Professor Sullivan has received several awards for her work, including two First Place National Federation of Press Women National Awards and a Public Relations Society of America Crystal Award for internal communications in 2000.

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      Verlag
      Pearson
      Erscheinungsdatum
      2004
      Sprache
      Englisch
      ISBN 10 
      0205359248
      ISBN 13 
      9780205359240
      Einband
      Taschenbuch
      Auflage
      1
      Anzahl der Seiten
      304
      Kontakt zum Hersteller
      Nicht verfügbar
      Verantwortliche Person
      Riccardo Bacigalupo
      riccardo.bacigalupo@sanoma.it

      Sanoma Italia Via Arconati, 1 �
      Milano
      20135
      Italien

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