Perspectives on Persuasion, Social Influence, and Compliance Gaining - Softcover

This collection of chapters ¿ written by some of the most important persuasion scholars of our time ¿ represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines,Perspectives On Persuasion, Social Influence, and Compliance Gaining provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others.

Features:

• Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been.
• The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content.
• Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field.
• Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions
• Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice.
• Concrete examples of theories and concepts bring the text to life and help students more easily understand the material.
• Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion.