Good typeface choices and settings. It never feels text-heavy, so it visually makes for a non-threatening read, which is important for today's students. The use of the red text within each chapter helps to emphasis important concepts. The use of the timeline and list of tools at the end of each chapter is very good in placing graphic design within the larger context of human history. - John Luttropp, Montclair State University An excellent critical overview. Somewhat inclined toward sweeping generalizations, but a refreshing re-calibration of graphic design history texts. - Peter Hall, University of Texas at Austin Thorough, easy reading, it's almost like reading a "novel" it's so fascinating. The author's love for the subject matter shines through. - Grace Fowler, Palomar CollegeVom Verlag:
A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade, the authors stay true to connecting what designers do every day to a history of innovative graphic forms and effects. The MySearchLab with eText provides students and professors a new and exciting way to view Graphic Design History. Instructor PowerPoints featuring nearly all of the images from the text make class preparation easier than ever with this new edition. A better teaching and learning experience This program will provide a better teaching and learning experience- for you and your students. Here's how: * Personalize Learning - The new MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.*Improve Critical Thinking - Chapters are framed by critical issues and historical themes so that students can fully grasp an understanding of the history of graphic design. *Engage Students - Timelines and images with detailed captions easily highlight relevant information for students. *Support Instructors - New MySearchLab with eText and high resolution PowerPoint are available for this text. Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost). ValuePack ISBN-10: 0205867715 / ValuePack ISBN-13: 9780205867714
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