Global Exchanges: The Washington Post: "Washington Post" International Marketing Companion - Softcover

Inhaltsangabe

This compendium of international marketing articles selected from the pages of the "Washington Post" is structured around the topics found in most courses in international marketing. The articles are wide-ranging: from in-depth, two-part examination of the Keiretsu system in Japan to a brief sketch of a church in Hungary that preaches the "gospel" of capitalism to frenzied believers.

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