Strategic Management and Business Policy (World Student S.) - Softcover

Inhaltsangabe

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.

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