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This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.
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Strategic Management and Business Policy (World Student)
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Strategic Management and Business Policy (World Student)
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Addison Wesley 01/02/1995, 1995
ISBN 10: 0201845555
ISBN 13: 9780201845556
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