Frontiers of Electronic Commerce - Softcover

Über die Autorin bzw. den Autor

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.

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There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic commerce, and makes use of today's technology to solve business communications and computer-intensive business problems.