E-Commerce Basics: Technology Foundations and E-Business Applications - Softcover

Davis, William S.; Benamati, John

 
9780201748406: E-Commerce Basics: Technology Foundations and E-Business Applications
Softcover
ISBN 10: 0201748401 ISBN 13: 9780201748406
Verlag: Pearson, 2002

Inhaltsangabe

In E-Commerce Basics, the authors introduce the basic technological infastructure and business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic Web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the Web. Since the Web was not created for business purposes, the issues of combining business applications in a technical environment are examined, including cybercrime, cyberterrorism, security, and privacy.

This layered approach gives the reader an understanding of the underlying infrastructure and shows the relevance of traditional business issues and models, such as profit and return on investment, to modern e-commerce. The layered approach makes it easy to grasp the strengths, limitations, and implications of various e-commerce solutions.

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Über die Autorin bzw. den Autor

William Davis- Professor Davis wrote his first program in 1967, back in the days when the title "hacker" was considered a compliment. In 1971, he joined the faculty at Miami University in Oxford, Ohio, where he began as a teacher who writes and evolved into a writer who teaches. Professor Davis is a very successful author whose previously published texts include Computing Fundamentals: Concepts, Systems Analysis and Design, Productivity Tools, and The NECEN Voyage.

John "Skip" Benamati- Dr. Benamati joined IBM in 1994 as a database administrator, and left as a corporate information technology (IT) consultant in 1994 to pursue his dream of sharing his real-world experience with students at the college level. With a Master's in Computer Science (Marist College, 1987) and Doctorate in Philosophy (Univ. of Kentucky, 1997), he joined Miami University's MIS department as an assistant professor in 1997. The focus of his doctoral and ongoing research is IT change and its effect on IT management. Dr. Benamati has published articles about IT change and e-commerce in numerous journals, and he continues to provide consulting services.

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Verlag
Pearson
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0201748401
ISBN 13 
9780201748406
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
432
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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