e-Business Readiness: A Customers-Focused Framework (Addison-Wesley Information Technology Series) - Softcover

Über die Autorin bzw. den Autor

James Craig is president of Diaphonics, a start-up focused on logistics and distribution in the voice-enabled e-business arena.. He works with companies around the world and is a frequent speaker at international conferences. His most recent position was senior manager of e-business development at Aliant, the third largest telecommunications firm in Canada, where he supervised the strategic development of e-business initiatives. Previously, he was a consultant for Deloitte & Touche and a systems engineering officer in the Canadian Navy.

Dawn Jutla, Ph.D., is an associate professor at the forefront of e-commerce and information technology. She has written research articles on e-commerce for such publications as IEEE Computer and the Information Systems Journal. In addition, Dr. Jutla holds several technical research grants in the e-business area and frequently appears as a speaker at e-business conferences throughout Europe and North America. She is president of Business Technology Services and is currently a faculty member in commerce at Saint Mary's University in Halifax, Nova Scotia.

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Praise for e-Business Readiness: A Customer-Focused Framework

“e-Business Readiness is a good combination of theory and practice. It makes a valuable contribution to e-business literature, and is written clearly enough so that it will appeal to a wide audience. The book has some interesting new concepts that may prove to be important in the future. The chapter on governance broaches important issues that are not widely covered in the e-business literature.”

         ―Capers Jones, Chief Scientist, Artemis Management Systems

“e-Business Readiness presents a well-organized ‘big-picture’ of e-business. The identification of the evaluation metrics for e-business will be particularly valuable to business. This book challenges the reader to think about monitoring the performance of e-business initiatives from the very start. For a book of this type to have original contribution is nice and, in my opinion, unusual.”

         ―Peter Bodorik, Ph.D. Professor, Faculty of Computer Science, Dalhousie University; President, DBMS Consulting Services

“This book provides a ‘Business Management 101’ overview woven into the fabric of the technology infrastructure. In a relevantly short period, technology has exploded into every aspect of the commercial environment, and there are few vehicles that tie all the pieces together. The authors have accomplished this without being too molecular or trite. Each chapter has a reasonable depth of coverage. By concluding with a discussion of strategic planning, the book delivers an excellent enterprise overview as well, and presents a very important and useful perspective.”

         ―William S. Girling, Practice Manager, Institute for Data Research

“e-Business Readiness offers the most comprehensive framework for e-business strategy of any that I have read. Many books lay out the challenges and opportunities of e-business, but this book shows how to measure and improve the actual e-business readiness process. The best thing about this book is the gap analysis, as illustrated in the diagrams.”

         ―Jeremy Bernard, Director of Sales and Marketing, Diaphonics, Inc.

“The eBiz Readiness!™ framework presented in this book is state-of-the-art, offering depth similar to that of consultants’ proprietary analysis methods. The difference is that you can buy this book and apply the framework yourself. Consultants typically do not offer their methods separately from their services. This book makes e-business assessment methods available to everybody!”

         ―Marco Parillo, Principal Consultant

e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in today's commercial arena. Featured in this book is the eBiz Readiness!™ assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your business's own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company.

The book presents each facet of the framework involving key e-business stakeholders and their processes:

• Customer: Engage, order, fulfill, and support.
• Business community: Engage, interact, govern, and provide service.
• Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.
• Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development.
• Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture.
• Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment.
• Employees: Examine productivity, e-culture, and information systems infrastructure and services.

At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholder's view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness!™ framework can be put to work for e-business ventures. With the eBiz Readiness!™ framework and the information in this timely book, you will be far better equipped to formulate a successful e-business strategy for your specific situation today and in the future.