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Getting Hits: The Definitive Guide to Promoting Your WebSite. Includes Actual Web Promo Campaigns - Softcover

Sellers, Don

 
9780201688153: Getting Hits: The Definitive Guide to Promoting Your WebSite. Includes Actual Web Promo Campaigns
Softcover
ISBN 10: 0201688158 ISBN 13: 9780201688153
Verlag: Addison-Wesley Longman, Amsterdam, 1997

Inhaltsangabe

Getting Hits explains in easy-to-understand language the underlying concepts behind the art of Web site promotion. The topics you'll learn include: using search engines with URLs; finding related Internet groups or lists; understanding the nuances of click throughs and ad rates; and distributing press releases to key Internet contacts.

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Über die Autorin bzw. den Autor

Don Sellers has spent three years researching, writing and editing Zap! A Stanford-trained documentary filmmaker, Don has interviewed dozens of experts and reviewed all major studies on the subject. He's traveled the world working on PBS documentaries, for such programs as Frontline, Discover, and The AIDS Quarterly.

Von der hinteren Coverseite

Just building a world-class web site doesn't mean people will come flocking through your door - web sites must be promoted to be successful. Getting Hits gives the lowdown on how to build up the hits on your web site - a guidebook to the entirely new processes of advertising and publicizing that comprise promotion on the web. Topics covered include: posting your site to a search engine; links that give the biggest hits; guerrilla marketing strategies; producing hits offline; creating your own web campaign; and keeping visitors coming back to your site.

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Verlag
Addison-Wesley Longman, Amsterdam
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0201688158
ISBN 13 
9780201688153
Einband
Taschenbuch
Anzahl der Seiten
178
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien