Killer Content: Strategies for Web Content and E-Commerce (Addison-Wesley Information Technology Series) - Softcover

Über die Autorin bzw. den Autor

Mai-lan Tomsen was one of the first product managers at Qpass, focusing on the growth and development of the system infrastructure supporting customer activity and transaction load for the content network. Previously, she worked at Microsoft on COM+ Services, Transaction Server, and Commerce Server. Mai-lan has helped leading organizations, such as the Wall Street Journal, New York Times, and Corbis, gain revenue from content commerce. She has written numerous articles for Microsoft Systems Journal and Microsoft Internet Developer. Mai-lan can be contacted at mailan@earthlink.net

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"Killer Content will help e-business decision makers wrap their heads around the new roles and models driving the Internet economy. Rather than focusing on glitzy strategies for online selling, Mai-lan dissects and explains the real foundations that are driving next-generation business models on the Net, and gives the reader an implementation blueprint based on best practices."
-- Jeremy Allaire, CTO of Allaire Corporation

"This book is an excellent primer on competitive business strategies for providing value to your customer on the Web. If you're new to the world of e-commerce, or looking to expand on an existing set of Web-based business strategies, this book is for you."
-- William T. Radcliffe, Director of Technology, Corbis

In just a few short years, the World Wide Web has turned traditional retail business models upside down. Killer Content describes how to adapt your business, application, and network topologies to meet the needs of the most important new breed of customer--the online consumer.

A well-rounded guide for IT professionals and system architects, this book defines the changing models for Web-based commerce and shows you how to correlate the demands and rewards of digital commerce and adapt them to your own business environment. Killer Content explains this important value-added information for maintaining your content-driven business.

In addition to providing details about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet groundbreakers such as Priceline.com, TheStreet.com, Salon, Yahoo!, and Amazon.com. The book explains how these innovative companies generated revenue by understanding the needs of Net users. Killer Content also examines the emerging services and issues around digital commerce, such as personalization, privacy, and payment.

Other key topics include:

• The business models in digital commerce that generate real return-on-investment for content sites
• A profile of the business problems and personal goals that drive the online consumer's browsing and navigation patterns
• A synopsis of the different technologies available to implement and manage digital commerce
• An in-depth summary of the technical challenges of delivering products ordered over the Internet

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