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Strategic Management and Business Policy: United States Edition - Hardcover

Wheelen, Thomas L.; Hunger, J. David

 
9780201615432: Strategic Management and Business Policy: United States Edition
Hardcover
ISBN 10: 0201615436 ISBN 13: 9780201615432
Verlag: Pearson, 1999

Inhaltsangabe

For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level.

This comprehensive text provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. A wealth of real corporate cases helps students apply knowledge to real-world situations.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0201615436
ISBN 13 
9780201615432
Einband
Gebundene Ausgabe
Anzahl der Seiten
992
Kontakt zum Hersteller
Pearson
https://in.pearson.com/

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