Inside Fortress Europe: Strategies for the Single Market (The Eiu Series) - Hardcover

Egan, Colin; Mckiernan, Peter

 
9780201593846: Inside Fortress Europe: Strategies for the Single Market (The Eiu Series)
Hardcover
ISBN 10: 020159384X ISBN 13: 9780201593846
Verlag: Pearson Education Limited, 1993

Inhaltsangabe

The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.

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Críticas

'... demystifies much of the European Commission hype of the late 1990s ... the strategist, general manager and business economist will find much that is thought-provoking in this volume.' Business Economist.

Reseña del editor

The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.

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Verlag
Pearson Education Limited
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
020159384X
ISBN 13 
9780201593846
Einband
Tapa dura
Anzahl der Seiten
228
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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