Making Business Decisions (English for Business Success) - Softcover

Boyd, Frances

 
9780201592818: Making Business Decisions (English for Business Success)

Inhaltsangabe

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

  • Authentic business materials, including photos, charts, and press articles.
  • Interviews with executives (audiocassette and tapescript included).
  • Contextualized vocabulary exercises with idioms and business concepts.
  • Negotiation strategies and practice with appropriate language.
  • Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.
Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

  • Authentic business materials, including photos, charts, and press articles.
  • Interviews with executives (audiocassette and tapescript included).
  • Contextualized vocabulary exercises with idioms and business concepts.
  • Negotiation strategies and practice with appropriate language.
  • Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.
Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

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9780801308215: Making Business Decisions: Real Cases from Real Companies

Vorgestellte Ausgabe

ISBN 10:  0801308216 ISBN 13:  9780801308215
Verlag: Addison-Wesley Longman Ltd, 1994
Softcover