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Making Business Decisions (English for Business Success) - Softcover

Boyd, Frances

 
9780201592818: Making Business Decisions (English for Business Success)
Softcover
ISBN 10: 0201592819 ISBN 13: 9780201592818
Verlag: Pearson ELT, 1994

Inhaltsangabe

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

  • Authentic business materials, including photos, charts, and press articles.
  • Interviews with executives (audiocassette and tapescript included).
  • Contextualized vocabulary exercises with idioms and business concepts.
  • Negotiation strategies and practice with appropriate language.
  • Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.
Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world.
Making Business Decisions features:

  • Authentic business materials, including photos, charts, and press articles.
  • Interviews with executives (audiocassette and tapescript included).
  • Contextualized vocabulary exercises with idioms and business concepts.
  • Negotiation strategies and practice with appropriate language.
  • Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.
Contents Kentucky Fried Chicken Corporation ¿ Johnson & Johnson Consumer Products, Inc. ¿ Ben & Jerry¿s Homemade, Inc. ¿ Levi Strauss & Co. ¿ Stew Leonard¿s Dairy Store ¿ Airbus Industrie and the Boeing Company ¿ Kiddselebration, Inc. ¿ Akzo n.v. ¿ Perdue Farms, Inc. ¿ Crosby Valve & Gage Company

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson ELT
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0201592819
ISBN 13 
9780201592818
Einband
Taschenbuch
Anzahl der Seiten
163
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien