Global Marketing Management: Cases and Readings - Softcover

Buzzell, Robert D.; Quelch, John A.; Bartlett, Christopher A.

 
9780201539721: Global Marketing Management: Cases and Readings
Softcover
ISBN 10: 0201539721 ISBN 13: 9780201539721
Verlag: Pearson, 1995

Inhaltsangabe

This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing.

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Verlag
Pearson
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0201539721
ISBN 13 
9780201539721
Einband
Taschenbuch
Anzahl der Seiten
672
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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