International Management: A Strategic Perspective - Hardcover

Inhaltsangabe

For one-semester, junior/senior/graduate-level courses in International Management, Multinational Management, or Global Management.

This text focuses on managing business in a global environment, and how management is affected by key environmental factors―such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides students with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book.

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