Essentials of Strategic Management - Softcover

Hunger, J. David; Wheelen, Thomas L.

 
9780201421866: Essentials of Strategic Management
Softcover
ISBN 10: 0201421860 ISBN 13: 9780201421866
Verlag: Pearson, 1996

Inhaltsangabe

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

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Verlag
Pearson
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0201421860
ISBN 13 
9780201421866
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien