The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Hardcover
Inhaltsangabe
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.
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Reseña del editor
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
Reseña del editor
How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0201406489I2N00
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0201406489I2N00
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The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Verlag:
Basic Books (edition First Edition), 1995
ISBN 10: 0201406489
ISBN 13: 9780201406481
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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